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Ideas, trends and guides to advertise better outdoors.

How the Bus Shelter Changed OOH Advertising Forever
OOH History & Milestones

How the Bus Shelter Changed OOH Advertising Forever

In 1964, one simple idea in Lyon transformed outdoor advertising: free public infrastructure financed by advertising. Discover how it started.

Sep 17, 2026 3 min read
The Origins of OOH Advertising: From Posters to Billboards
OOH History

The Origins of OOH Advertising: From Posters to Billboards

Discover how lithography, 19th-century posters and early billboards transformed outdoor advertising into one of the world’s oldest mass media.

Sep 16, 2026 4 min read

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